With more than 10 years of experience in the coffee beverage
industry, both of co-founders were instrumental in the growth of the Oldtown
Group of companies. Next, Mr Lee Siew Heng, is the one of support them to
incorporation Oldtown Group. He is the Group of Managing Director who played a
significant role in implementing the overall vision, strategy and development
of the Oldtown Group.
In 1999, they successfully to commercialize the instant
3-in-1 coffee mix under the “OLDTOWN” brand name for the retail sector. By end
of 2009 October, the “OLDTOWN” 3-in-1 instant coffee mix was sold in
approximately 1,348 retail outlets nationwide in Malaysia, approximately 550
retail outlets in Singapore and approximately 2,100 retail outlet in Hong Kong.
In 2000, the “OLDTOWN” brand of 3-in-1 instant coffee mix is
the first export to Singapore.
In 2001, White Café marketing commenced operations as the
marketing arm for the Group’s beverage products. During the same year, the
product line is expanded and includes different variations of the instant
coffee mix. In addition, instant coffee mix has also expanded export to Hong
Kong markets.
In year 2002, White Café obtained a HALAL certification from
the Islamic Religious Department of Perak for the Group’s beverages. This is
the part of OLDTOWN Group’s intentions, which is to produce the beverages in
accordance with the Islamic law. In the same year, OLDTOWN Group’s have
successfully expanded to nationwide retail distribution of 3-in-1 instant
coffee mix to cover East and West Malaysia through major hypermarkets and
supermarkets.
In 2003, OLDTOWN Group’s have also successfully
commercialized the new blend of 3-in-1 instant milk tea for the retail market
under the “OLDTOWN” brand name.
In view of expanding OLDTOWN manufacturing activities,
OLDTOWN Group’s incorporated Gongga Food in 2003 and commenced operations in
2004 manufacturing roasted coffee powder for the road services sector using the
Group’s proprietary bean roasting process. OLDTOWN Group’s also distributed the
roasted coffee powder to traditional coffee shops in Ipoh and other states in
Malaysia. In addition to the food services sector, roasted coffee powder is
also marketed to the retail sector under the “NANYANG” brand. In 2004, it also
further penetrated the export markets for 3-in-1 instant coffee to cover the
United States, Canada and United Kingdom and subsequently in 2005, Taiwan and
Indonesia.
In 2005, OLDTOWN Group’s expanded vertically into the food
services sector by opening a chain of café outlets based on the traditional
Ipoh coffee shop setting and ambience under the “OLTOWN WHITE COFFEE” brand
name. This is part of the Group’s strategy of capitalizing and reinforcing on
the “OLDTOWN WHITE COFFEE” brand in the food services industry. In the same
year, Kopitiam Asian Pacific commenced operations in the licensing, supply of
food, beverages and other item, and provision of management services to
“OLDTOWN WHITE COFFEE” café outlet.
Since the opening of the first “OLDTOWN WHITE COFFEE” café
outlet in Ipoh in 2005, the chain of café outlets have expanded to reach 137
café outlets in Malaysia and Singapore as at 31 October 2009. This included
fully and partially owned, and franchised café outlets. In 2005 and 2006,
OLDTOWN Group’s has established the subsidiaries namely as Old Town Kopitiam,
Old Town Kopitam Butterworth, Old Town Kopitiam Kuala Lumpur, Old Town Kopitiam
Cheras, Conneczone to focus on operating café outlets in different areas and
states within Malaysia.
To support the café outlet business operations, their
established the following subsidiaries as central food processing centres
between year 2005 and 2007:
· Emperor’s
Kitchen commenced operations in 2005;
· Esquire
Chef commenced operations in 2007;
· Dynasty
Confectionery commenced operations in 2007.
In 2005, Gongga Food’s business activities also expanded to
cater to the procurement of food items for “OLDTOWN WHITE COFFEE” café outlets.
In the same year, Gongga Food also obtained a HALAL certification from the
Islamic Religious Department of Perak for the production of its roasted coffee
powder. Furthermore, OLDTOWN Group’s has obtained a HACCP certification from BM
TRADE Certification Ltd for the processing and manufacturing of beverage
products.
In 2006, the company also expanded the product export to
Japan and China markets. In the same year, the company incorporated Dynasty
Kitchen as a distribution centre, which commenced operations in 2007. During
this year, group’s company also incorporated Oldtown Berhad, which will focus
on investment holding and provision of management services pursuant to its
listing on the Main Market of Bursa Securities. Subsequently the OLDTOWN
Group’s also started exporting to Thailand and Philippines.
In view of group’s company plans to expand more café outlet
business operation to Singapore, OLDTOWN company also incorporated Oldtown
Singapore in 2007 to provide management services, supply of food and beverage
items to café outlets in Singapore. OTK Singapore commenced operations in 2008
with the launch of the first “OLDTOWN WHITE COFFEE” café outlet in Singapore.
In 2008, the company of Dynasty Confectionery and Esquire
Chef obtained HALAL certifications from the Islamic Religious Department of
Perak for the processing of various foods. On other food-processing subsidiary,
Emperor’s Kitchen obtained HALAL certification from the IFRC ASIA. To further
affirm, OLDTOWN Group’s adherence to international food safety standard and
White Café achieved ISO 22000:2005 certification and ISO 9001;2000 from BM
TRADA Certification in 2008 in addition to GMP certification by the Department
of Public Health, Ministry of Health Malaysia in the same year. Within 2008,
OLDTOWN Group’s has expanded the product lines to include 3-in-1 instant coffee
mix with cane sugar.
In 2009, Gongga Food obtained a HACCP certification from BM
TRADA Certification Ltd for the production of roasted coffee powder.
As far as we all know that the OldTown white coffee is the biggest kopitiam restaurant chain in Malaysia. The franchise of it is very important to start your own business.
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